Been branded

After my first day, the 3 month internship seems promising, and if I’m lucky I’ll get to work on a project involving the new Copenhagen Metro to be opened in 2017. I’m getting some inspiration from the usually inspiring Under Consideration, whose list of best identities of 2011 you can read here. My favourite by far is the new identity for OCAD University in Toronto. Typographically pleasing, it’s actually set in Gotham, but really it’s the implementation that makes the identity so great. So versatile but never budging from doing the job – which is to make the brand recognisable. More photos and a video here.

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