DixonBaxi | Eye branding

Brand New‘s list of the year’s best identities is always inspiring. Fun to see American burger chain Wendy’s in there, as well as Wollf Olins’ brilliant USA Today redesign (naturally, their London Olympics brand didn’t make the cut). One of my favourites is a rebranding of Eye done by DixonBaxi, who shouldn’t need any introduction. It’s a brilliantly simple but versatile solution and you’ve got to love the bespoke type.





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