Stockholm Design Lab may be most familiar as the design agency behind the rebranding of several chainstores, like Swedish Åhlens, Hemtex, KappAhl, Stadium and Danish Cubus. But their most interesting work, I think, was the identity for 2009’s Venice biennale – still one of the biggest events in the art world with the 54th in sequence coming up next year. SDL’s concept was brilliant, and by keeping it simple they really managed to let the elegance of the underlying ideas shine forth. The concept stemmed from the theme Making Worlds, chosen by that year’s curator Daniel Birnbaum. The identity seems to have been limited to print and signage, but works really well on the screen too (see the SDL site for more pictures). It won the 2010 DesigNu award.

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February 21, 2012

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